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Watching the State of the Union Address Online
Adam SewallTonight's State of the Union address will give President Barack Obama a platform to address both houses of Congress, a prime time TV audience and — yes — online viewers.The speech, expected...
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Ferris Bueller's Super Sweet Commercial and Social Big Game Ads
Greg FranzeseThis year’s Super Bowl will be streamed online for the first time ever. It is also expected to break viewing records and become “the most-watched program in television history.” With 60...
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Social Video Advertising: What Works and What Doesn’t
Adam SewallFrom William and Kate's Royal wedding to Beyonce's baby bump unveil at the Video Music Awards, 2011 was an eventful year for social TV.But social TV is more than just second-screen apps and...
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How the Facebook IPO Impacts Social TV
Greg Franzese With the Facebook IPO looming, Silicon Valley and Wall Street are seeing dollar signs. But apart from minting new tech millionaires, a publicly traded Facebook will also redefine Internet...
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Twitter and ESPN Team Up for NBA Finals
Greg FranzeseReady for the NBA Finals?Then tweet your #GameFace to @ESPN. The sports network announced a strategic relationship with Twitter, allowing advertisers to buy ads on both platforms, Lost...
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Key Trends from the 2012 Social TV Season – INFOGRAPHIC
Eleanor DowlingThe following is a guest post from Eleanor Dowling of Bluefin Labs, a social TV analytics company. You can follow Bluefin on Twitter @bluefinlabs and also like it on Facebook. “TV is the...
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Taking the Guesswork out of Digital Success
Megan CunninghamThe following is a guest post from Magnet Media founder and CEO Megan Cunningham. You can follow Magnet Media on Twitter @MagnetMediaInc.I started my career working in independent film...
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Maria Quiban at Maker Studios: Redefining Audience Development
Adam SewallBest. Intro. Ever.One of my favorite parts about my job is that I get to meet and talk with interesting people from all parts of the film and television value chain: writers, producers,...
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Pac-12 Fires Up In-Stream Twitter Video
Ooyala announced our Twitter Video Card Solution yesterday, and the news received a lot of interest.If you missed the details, check out these stories that appeared in TechCrunch, GigaOm, VentureBeat,...
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Here's How SnappyTV is Innovating Live, Social Video
Greg FranzeseThe VideoMind team had a blast at NAB in Las Vegas this year. We learned why live video drives higher audience engagement with AEG Digital Media, saw how Akamai is personalizing the second...
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